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AI by Designv1 · Kursat Ozenc
Frameworks · 3 mental models

How to think about it.

Not moves or practices — complete mental models. Each one gives you a way of seeing a whole problem at a specific scale. Grounded in design theory, tested in real workshops and product work.

01
Team · Strategic
Start with Why

Ask why the workflow exists before adding AI. The Jobs to Be Done lens reveals which steps AI genuinely helps — and which it shouldn't touch. Most AI integration fails here, before any tool is chosen.

02
Team · Structural
Designing the Human–AI Team

When AI joins a team, the team needs to re-form. Purpose, roles, trust, and task choreography — none of these carry over automatically. This framework covers the full re-charter, including how to divide work at the task level.

03
Individual · Practice
Conversing with AI

AI-assisted design is not prompting — it's a reflective dialogue with a new kind of material. Text, image, and design system are three distinct channels, each surfacing a different kind of knowledge. Grounded in Schön's reflective practitioner theory.

AI by DesignA working point of view on what it means to design with AI — at every scale.Kursat Ozenc · Stanford / JPMC
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