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AI by Designv1 · Kursat Ozenc
Designing with AI · 34 use cases with prompts

Prompts from the field.

34 designer-specific use cases with tested prompts — from research synthesis to design systems to workshop facilitation. Filter by phase, category, or difficulty.

Intermediate· Discovery· Research
Building a Competitive Analysis Point of View

Early in discovery or when a strategy decision is coming up and you need a fast, defensible comparison that highlights opportunities and risks versus competitors.

Output: Competitive analysis
Intermediate· Discovery· Research
Creating Proto-Personas

When you have early market/context assumptions but limited research time, and you need hypothesis personas to guide questions, flows, and messaging.

Output: Persona
Advanced· Discovery· Research
Designing the Research Design

When you are planning a study and want a rigorous first-pass research design (objectives, method, sample, variables, metrics) that you can refine before recruiting.

Output: Research plan
Basic· Discovery· Research
Writing Memos After Research Sessions

Immediately after an interview or usability session while notes are fresh, so you can capture insights, quotes, and implications in a consistent memo format.

Output: Memo
Basic· Discovery· Research
Creating Interview Scripts and Protocols

When you are starting a qualitative study and want a solid first draft interview guide that you will tailor to your research goals and participant context.

Output: Interview guide
Intermediate· Design· Research
Writing Storyboard Scripts for Product Concepts

When you need a narrative storyboard to communicate a product concept quickly, especially for early validation, stakeholder alignment, or a pitch deck.

Output: Storyboard
Basic· Discovery· Research
Synthesizing the First Rough Draft

After completing a set of interviews and before deep analysis, when you want a structured first-draft synthesis to avoid blank-page paralysis.

Output: Synthesis
Intermediate· Design· Research
Visualizing Storyboards

When you have a concept storyboard and want to generate consistent visuals (same character + style across scenes) for decks, workshops, or concept validation materials.

Output: Storyboard
Intermediate· Discovery· Research
Creating Proto-Journey Maps

In early discovery or workshops when you need a draft journey to align the team, then validate and correct it with real users and stakeholders.

Output: Journey map
Intermediate· Discovery· Research
Analyzing YouTube Videos for Competitive Insights

When you want to extract themes and patterns from competitor or thought-leader video content to inform positioning, messaging, or content strategy.

Output: Synthesis
Intermediate· Discovery· Research
Creating Literature Reviews

When you have a stack of papers and need an organized, citable synthesis (themes, gaps, methods, trends) for a talk, course content, or strategy work.

Output: Synthesis
Basic· Design· Define & Design
Choosing Font Pairings

When you're setting visual direction and need a quick shortlist of font pairings that match tone and readability needs.

Output: Variants
Intermediate· Design· Define & Design
Creating User Flows

When you're scoping a feature and need a quick draft user flow to align on steps and edge cases before diagramming.

Output: UI spec
Advanced· Design· Define & Design
Building Interfaces with AI-Powered Design Systems

When you need to prototype an interface quickly in real code using an existing component library, staying aligned with that design system's patterns.

Output: Code scaffold
Intermediate· Design· Define & Design
Converting Paper Sketches to Low-Fidelity UIs

When you have paper sketches (or a rough description) and want a quick low-fi UI spec to move into wireframing, prototyping, or a design critique.

Output: UI spec
Intermediate· Discovery· Define & Design
Writing Product Requirement Documents (PRDs)

When you need a lightweight PRD quickly to align design, product, and engineering before deeper specs, or when turning a concept into an implementable scope.

Output: UI spec
Intermediate· Design· Systems
Writing Design Rationale or Decision Logs

After critique or a key design decision when you want a lightweight decision log that captures context, options, and reasoning for future reference.

Output: Decision log
Advanced· Delivery· Systems
Design Tokens & Theming

When you have a palette and type scale and need a first-pass token set (and theming structure) that designers and engineers can share across tools.

Output: Tokens/config
Intermediate· Delivery· Systems
Generating Variations for Components or Layouts

When you have one UI direction but want to widen exploration quickly by generating multiple layout/component variations aligned to different goals.

Output: Variants
Intermediate· Delivery· Systems
Microcopy & Tone System Design

When you need to define or refresh a product voice and tone system, or generate microcopy variations that stay consistent across states.

Output: Microcopy
Intermediate· Delivery· Systems
Accessibility & Inclusive Design Review

When you want a first-pass accessibility and inclusive design review of screens or flows before development or before a formal audit.

Output: UI spec
Basic· Delivery· Systems
Error States & Empty States Generator

When a flow needs microcopy for empty states or error states and you want fast, brand-consistent options that explain what happened and what to do next.

Output: Microcopy
Intermediate· Design· Systems
Generating Wireframes from Paper Sketches

When you have paper sketches and want to quickly generate digital wireframes using AI, moving from rough concept to low-to-medium fidelity visuals.

Output: Variants
Basic· Design· Creative
Moodboarding with AI Image Tools

At the start of a concept or brand direction phase when you need quick visual territories to discuss, before committing to a style direction.

Output: Moodboard prompts
Basic· Design· Creative
Generating Metaphors and Visual Symbols

When you're designing for an abstract concept (trust, safety, progress) and need candidate metaphors that can become a coherent system.

Output: Variants
Advanced· Design· Creative
Storyworld Design for Product Vision

In early vision or strategy work when you want to stress-test a product concept by imagining the surrounding world, rituals, culture, and second-order effects.

Output: Synthesis
Intermediate· Design· Creative
Creating Design Principles from Artifacts

After synthesis, when you have clusters of findings and want to translate them into durable design principles to evaluate solutions and align stakeholders.

Output: Principles
Basic· Delivery· Prototyping
Writing Commit Messages and Release Notes

When you are making design changes and want clear commit messages, PR summaries, or release notes that capture both what changed and why.

Output: Commit/release notes
Advanced· Delivery· Prototyping
Auto-Generating UI Code from Figma or Sketches

When you want to turn wireframes into a working UI prototype quickly (in React) to validate layout, responsiveness, and interaction structure before polishing visuals.

Output: Code scaffold
Advanced· Delivery· Prototyping
Creating Interaction Specs from User Flows

After you have a user flow and need a clearer handoff artifact that specifies triggers, system responses, and transitions for each step.

Output: Interaction spec
Advanced· Discovery· Prototyping
Testing Design Hypotheses with Simulation Prompts

Early in design when you want to quickly surface likely confusion points and edge cases by simulating diverse user perspectives.

Output: Simulation
Advanced· Discovery· Collaboration
Workshop Co-Facilitator

During live ideation or synthesis workshops when you want real-time help spotting patterns, surfacing gaps, and clustering ideas without interrupting facilitation.

Output: Workshop support
Basic· Discovery· Collaboration
Generating Stakeholder Summaries

When you need to share the same research or project update with different audiences and want each version to emphasize what that group cares about.

Output: Stakeholder summary
Basic· Design· Collaboration
Summarizing Design Critique Sessions

Right after a design critique when you have messy notes or a transcript and need a consistent summary + next steps to share with the team.

Output: Meeting summary
AI by DesignA working point of view on what it means to design with AI — at every scale.Kursat Ozenc · Stanford / JPMC
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